Efficient ad copy is: • Clear and concise • Lined up with customer intent • Focused on benefits and value • Relevant to the keyword searched • Structured with strong calls to action • Optimised to stand out against rivals Excellent ad copy can improve your Quality Rating, a metric utilized by Google to evaluate how useful and pertinent your ads are. Ongoing optimisation consists of: • Adjusting bids • Testing new ad variations • Getting rid of low performing keywords • Including brand-new keywords based on search term results • Refining audience targeting • Executing advertisement extensions • Examining budget plan allowance • Improving Quality Score • Keeping account structure These adjustments make your campaigns more efficient over time. Reports might include: • Number of clicks • Cost per click • Conversions generated • Expense per conversion • Keyword efficiency • Advertisement performance • Audience insights • Budget plan patterns • Suggestions for improvement Clear reporting enables you to comprehend how your investment is performing and ensures that your marketing decisions are backed by real information.
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