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Effective advertisement copy is: • Clear and succinct • Aligned with consumer intent • Focused on advantages and worth • Relevant to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus competitors Excellent ad copy can improve your Quality Rating, a metric used by Google to evaluate how useful and pertinent your ads are. Ongoing optimisation consists of: • Changing bids • Testing brand-new ad variations • Getting rid of low carrying out keywords • Adding new keywords based on search term results • Refining audience targeting • Executing ad extensions • Reviewing budget plan allowance • Improving Quality Score • Maintaining account structure These adjustments make your campaigns more effective over time. Reports might consist of: • Number of clicks • Expense per click • Conversions created • Cost per conversion • Keyword efficiency • Ad efficiency • Audience insights • Budget plan patterns • Suggestions for improvement Clear reporting permits you to comprehend how your investment is performing and guarantees that your marketing choices are backed by real data.