Effective advertisement copy is: • Clear and concise • Aligned with consumer intent • Focused on benefits and value • Appropriate to the keyword searched • Structured with strong calls to action • Optimised to stand out versus rivals Great advertisement copy can improve your Quality Score, a metric used by Google to examine how valuable and pertinent your ads are. Ongoing optimisation includes: • Adjusting quotes • Evaluating brand-new ad variations • Getting rid of low performing keywords • Including new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Examining budget allocation • Improving Quality Rating • Keeping account structure These changes make your campaigns more effective over time. Reports may consist of: • Number of clicks • Expense per click • Conversions generated • Expense per conversion • Keyword performance • Ad efficiency • Audience insights • Budget plan patterns • Recommendations for enhancement Clear reporting enables you to understand how your financial investment is carrying out and ensures that your marketing decisions are backed by genuine information.
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